• MINI
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  • JOHN COOPER WORKS
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    • OVERVIEW
    • PRODUCT
    • PRODUCTION
    • PEOPLE
 
 

MINIMALISM

 

SUSTAINABLY MINI.

 
 

The principle of MINIMALISM is a synonym for efficient production, economical cars and social commitment. It's a sustainable approach to what we think and do at MINI. For us, it means: fun with the product, fun at work, fun with each other. And for you: fun while driving.

 
 
 

SUSTAINLY MINI.

 

With the MINIMALISM principle. Innovative technologies ensure efficient and economical fuel consumption.

 
 

A WORK OF ART ALL THE WAY.

 

Keeping energy in harmony, with efficient measures during MINI production. That's the principle of MINIMALISM from the outset.

 
 

THE THICK OF THE ACTION, ON OR OFF THE ROAD.

 

If you can save a lot, you can also give a lot. MINI is socially active in a variety of areas.

 
 
 

DRIVING TOWARDS A COMMON GOAL.

 

GOOD FOR EACH OTHER − AND GOOD FOR THE PLANET.

 

Consume little, save lots: the MINIMALISM models are trailblazers when it comes to environmental compatibility.

 
 

THE END IS NOT THE END.

 

RESPONSIBILITY THROUGH TO THE FINISH.

 

Everlasting fun: the recyclable parts in and on a MINI are used to produce a whole load of new stuff − and also help to conserve resources and protect the environment.